The streaming site Rumble.com has become the most prominent “free speech” platform on the Internet and is largely considered the go-to alternative to the Deep State’s favorite, the notorious, censorship happy YouTube.com. Those of us on the right have been largely delighted with the variety of political commentary coming from Rumble stalwarts such as Dan Bongino and Russell Brand. In fact Rumble’s soul is borrowed from the earlier upstart challenger to Facebook and to a certain extent YouTube called Parler which was destroyed by the Deep State in a coordinated attack led by Amazon Web Services (AWS). Parler, like Rumble, was a free speech platform but it made the mistake of having its web infrastructure hosted by AWS, the deepest of Deep State players. AWS could make any web site that they hosted that crossed the state-defined “misinformation” line disappear into cyberspace with the flick of a switch, and Parler could not be tolerated.
Dan Bongino was heavily involved with Parler and when the Deep State took Parler down Dan was not pleased. If you catch Dan’s incredibly popular podcast, the Dan Bongino Show, you will find that when Dan is not pleased there are no limits to the invectives that he will employ to describe those whom he finds wanting. A former NY cop and highly respected senior Secret Service agent, Dan is not someone with whom you mess around…ever.
Coming off of the crippled Parler, Dan was the spark behind the creation of Rumble and as a strong advocate for a parallel economy…one not dominated by the likes of the evil corporatists at AWS… he and his cohorts at Rumble made sure that the new streaming platform’s web infrastructure was its own. Rumble was to operate free of the threat of de-platforming by the Deep State because they would own the platform. Free at last, thank God almighty, free at last!
As Rumble became more successful catering primarily to the free speech hungry right side of the political spectrum, the owners of the site became aware of the value that Wall Street would place on their newly minted mini media juggernaut. Much more than sugar plums were dancing in their heads…how about a potential market capitalization of almost $1.8 billion where it is at its current share price of $6.10. All they had to do was take Rumble public on the NASDAQ and join the firmament of Internet media stars that had achieved market caps over a trillion dollars like Meta. The only problem was that in doing so they would be selling their souls to the same devil that had murdered Parler.
You see the public stock markets are anything but public. The major public equity markets are hardly the realm of traditional individual investors managing their own stock portfolios. Instead they are the playground of incredibly huge institutional investors…investment funds, mutual funds, hedge funds, pension funds…who have such incredible amounts of money at their disposal that they can buy up effective control of virtually all the large publicly traded companies in the world…and they have.
You probably think that Coke and Pepsi are furious competitors…they are both controlled by the same institutional investors. You probably think that Microsoft and Apple are furious competitors…they are both controlled by the same institutional investors. More importantly, you probably think that NBC (Comcast), ABC (Disney), CBS (Paramount), Fox (News Corporation), CNN (Warner Bros.) are furious competitors. Well none of them are… they’re all parts of major public corporations that are controlled by the same institutional investors. Which institutional investors? There are three that dominate this game and they are Blackrock Inc., Vanguard Group Inc., and State Street Corporation. If you look at the stockholders of almost any Fortune 1000 public company, these three together will own about 20% of the outstanding stock of that company. It’s really amazing when you do the research, there they are everywhere…Blackrock, Vanguard, and State Street…and when they control 20% of most of these companies, they effectively get control of the whole shebang.
Whoever controls the Deep State controls the corporate sector of the American economy through these institutional investment firms and they in turn constitute the heart of the private sector muscle of the Deep State. How can we see this immediately in our lives? Ever wonder why the suicidal net zero carbon emissions policies, or the destructive diversity, equity, and inclusion programs suddenly become the top priorities of all the major corporations all at once? It is because the word comes down from the big three institutional investors (and their slightly lesser cohorts at the top of the shareholder pyramid) that they will do this or that or the management of the firm will be toast…burnt toast.
So where does that leave Rumble? Well, if you look up Rumble’s shareholders at present, the top three institutional investors are guess who?!?! You guessed it and guess what else…who do you think are the top three institutional investors in Amazon Web Services, the dudes who took down Rumble’s ghosted soulmate Parler? You’re a great guesser! Admittedly, Blackrock, Vanguard, and State Street only own about 8% of Rumble right now, but as they say, the camel’s nose is definitely under the tent. Yes, Rumble is soon to become as beholding to the Deep State as all of the other mainstream media giants. You’ll know that this is happening when they start to put the screws to Dan Bongino who presently has the Deep State dead to rights in his podcasts on Rumble. It’s not going to be pretty but that’s what happens when you join the Wall Street club. There’s no escape. It’s a shame that the founders of Rumble didn’t realize this eventuality when they decided to go public.
By the way, guess who else is about to go public probably on the NASDAQ…Newsmax! Yes, the alternative to the Deep State “controlled opposition” Fox News is taking the plunge and you know who they will meet once in the water. It’s amazing how you can tell what is about to happen with Newsmax in that at the end of each Trump rally broadcast by Newsmax in which Trump always questions the results of the 2020 election, the Newsmax broadcaster who first speaks after Trump finishes always says (and I slightly paraphrase), “although former President Trump said otherwise, it is the position of Newsmax that the 2020 election was free and fair and the outcome was legitimate.” This is absolutely a bow on the part of Newsmax to their soon to be Wall Street masters that they know on which side their bread is to be buttered.
By the way, what about Donald Trump’s Trump Media & Technology Group Corp., (symbol DJT), the company behind Truth Social that went public and is traded on the NASDAQ? Well, the Donald knows the ways of the Wall Street masters of the universe and he and his insiders maintained 73% of the outstanding stock. So guess what…none of the big guys appear on the shareholders list of DJT. Why? Because no matter how much of the remaining 27% float they could pick up out in the market, all that they can do is show up at the DJT annual meeting and complain, but that’s about it. Not even a hint of control.
So that’s the problem with Rumble. It’s a shame that it’s on its way to becoming just another Deep State tool like all the rest, but that’s the way the cookie crumbles...especially sugar cookies.
MAX
